Sell and grow
Identify where and how to grow, build a compelling proposition, reach the right customers and turn opportunities into sales.
More than 25 years making decisions in multinationals and startups, and the last two helping other companies as a consultant, allow me to understand each business, identify where and how to improve and turn that insight into results through GROW and FLOW.
That business vision activates two complementary dimensions: GROW, to sell and grow; FLOW, to run better.
Understanding the model, market, customers, resources and priorities separates what is possible from what genuinely creates value.
Identify where and how to grow, build a compelling proposition, reach the right customers and turn opportunities into sales.
Use processes, data and artificial intelligence to reduce friction, improve effectiveness and free up capacity for higher-value work.
When growth and internal improvement move in the same direction, the whole business performs better.
More opportunities, better proposals, and greater capacity to turn them into customers and sales.
Fewer manual tasks, errors and wasted time; more capacity for the work that actually creates value.
When GROW and FLOW combine, the result doesn’t add up: it multiplies into better business performance.
I work from spotting the opportunity through to its commercial activation: defining where to grow, building a relevant proposal and taking it to market to generate customers and sales.
I apply technology and AI with a practical logic: solve concrete problems, make work easier and improve the information available, without complicating or disrupting what already works.
Brings together the channels you check separately today and shows the numbers that matter, always up to date.
Answers frequently asked questions via web or WhatsApp while you and your team focus on other things.
No sale is lost because you found out too late that a product was running out.
A smart template generates the document from four data points, ready to send.
Every incoming contact is classified and prioritized without anyone having to review it by hand.
It arrives on its own every Monday, with no one having to open a spreadsheet to build it.
Who they are, where things stand, and what to do next.
Automatic transcription, summary and next steps, so no agreement is left to memory alone.
None of these examples requires a large investment or transforming the whole company. The key is to start with a specific need, prove its value, and expand only once it delivers.
GROW and FLOW share a pragmatic process that starts with the business and ends in results and learning.
Business, context, people, constraints and ambition.
Opportunities, problems, friction points and levers for impact.
Prioritize what’s worth doing first and what isn’t worth the resources.
Turn the decision into commercial action, a process or a tool.
Check usefulness, adoption and real impact.
Adjust, expand or stop based on the results.
You’re not choosing from a long list of fixed services. You’re choosing which dimension of your business needs a push right now.
Strategy, marketing and business development to find, build and activate market opportunities.
Processes, data and digital solutions to detect, build and roll out improvements inside the business.
When the challenge calls for acting on the market and on internal operations at the same time: the combination that delivers the most performance.
I work on a POP UP basis: I join your team when you need me — a week, a project, a few hours a month — and step back when you don’t, without adding to your fixed structure or locking you into unnecessary commitments.
Let's talk about your businessA consultancy can recommend what to do. An agency can execute part of it. A tech provider can build what it’s asked to.
Tuned to Perform brings those capabilities together from one single understanding of the business: it identifies the opportunity, defines what’s worth doing, activates it and builds the solution. Today’s technology makes it possible to offer this combination with a speed and execution capacity that used to require separate structures and providers.
| Alternative | What it provides | What Tuned to Perform adds |
|---|---|---|
| Traditional consulting | Diagnosis and recommendations | Real-world build and rollout |
| Marketing agency | Execution by discipline | Business vision and continuous evolution |
| Tech provider | Development capacity | Commercial judgment and business knowledge |
| Tuned to Perform | Understands the business, proposes, activates and builds | One single goal: that it delivers performance |
More than 25 years helping companies and brands grow: finding market opportunities and turning them into strategies, customers and real sales, at companies like Suntory, Schweppes, GB Foods, Panrico and Nestlé, and as CEO at start-ups.
To that management and commercial experience I’ve added a Master’s/MBA in Business Digitalization with AI, which lets me understand how to apply today’s technology so the business runs better internally, too.
That combination is what lets me detect where a company can grow and how it can run better, and personally activate the solution: commercial, strategic or digital.
I drive growth on the outside and optimize how things run on the inside. Always with concrete, measurable solutions tailored to what each company needs.
Technology today puts within your company’s reach possibilities that were once unthinkable; I combine them with 25 years of business experience to turn them into growth, efficiency and competitive advantage.
“Ignacio brings an energy and a positive attitude that’s contagious across the whole team. He combines strategic vision with a healthy obsession for results: you always know exactly where you stand and where you’re headed.”
“Ignacio has a unique ability to truly listen, to grasp what the client needs — even what goes unsaid — and to connect that understanding to solutions that stand out for their approach and real usefulness.”
“The go-to-market plan Ignacio put together for us stands out for its clarity, its immediate applicability and the speed with which it was developed. It brings structure and momentum from day one.”
“Ignacio combines professionalism, commercial focus and growth vision like few others. He’s a trustworthy profile who delivers everything from strategy to execution with measurable impact.”
“Ignacio has known how to detect our project’s needs, and to suggest and carry out substantial actions that have put us in a different place. He has combined kindness, clarity and pragmatism with delivery, precision, speed and effectiveness. He is very generous with his knowledge, contacts, intuition and experience, giving you the feeling of having powerful, reliable and honest support behind you. Highly recommended if you need to grow and don’t know how.”
“Ignacio has a great ability to adapt to the client’s real needs, and a creativity that translates into effective, actionable solutions. He always delivers more than expected.”
A short, no-obligation conversation focused on your business — not a catalog of services.